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Binge-watching with a side of emissions: Study finds digital habits contribute to climate change

In an era dominated by digital content consumption, from streaming the latest shows to endless scrolling through social media feeds, a new study has uncovered a hidden environmental cost. The research, published in the journal Nature Communications, highlights the significant contribution of our digital habits to carbon emissions and climate change.

The Environmental Toll of Digital Consumption

The study reveals that approximately 40 per cent of the per capita carbon budget, crucial for limiting global warming to 1.5 degrees Celsius, can be attributed to digital content consumption. Global users engaged in activities such as web surfing, social media interaction, video and music streaming, and video conferencing collectively emit a staggering 229 kilograms of CO2-equivalent per year. This translates to roughly 3-4 per cent of the per capita anthropogenic greenhouse gas emissions.

Understanding the Scale of Consumption

With approximately 60 per cent of the global population having internet access, the volume of data traffic has surged, reaching 3.4 zettabytes in 2021—an astounding 440 per cent increase since 2021. While previous studies have acknowledged the energy consumption of data centers and transmission networks, this research offers a comprehensive analysis of internet consumption patterns and their environmental implications.

Assessing Environmental Impacts

By examining the entire lifecycle of internet network components, from raw material extraction to end-of-life management, the study links user consumption patterns to natural resource depletion and emissions generation. The findings underscore the substantial impacts of digital content consumption on climate change, freshwater eutrophication, air pollution, and resource depletion.

Potential for Mitigation

Despite the alarming findings, there is hope for mitigating the environmental impacts of digital consumption. Rapid decarbonization of the electricity sector could significantly reduce the climate change effects by 2030, bringing it down to just 12 per cent of the per capita carrying capacity. ICT companies are increasingly focusing on renewable energy deployment, and there’s a growing corporate momentum towards carbon dioxide removal technologies.

Challenges and Solutions

However, addressing the environmental footprint of electronic devices remains a challenge. While renewable energy and carbon dioxide removal efforts show promise, they do not fully mitigate the impacts of raw material extraction and processing. The study’s authors advocate for extending the lifetime of electronic devices and holding producers accountable for their products’ entire lifecycle. Encouraging device durability could alleviate the environmental burden associated with digital consumption.

As society continues to embrace digital technologies, it’s imperative to recognize and address their environmental consequences. By adopting sustainable practices, investing in renewable energy, and promoting product longevity, we can minimize the ecological footprint of our digital habits and work towards a more sustainable future.


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Saurabh is an impassioned environmental journalist dedicated to uncovering stories that shed light on pressing ecological issues. Through his writing, he aims to inspire action and promote greater awareness of our collective responsibility to safeguard the planet for future generations.