Radico Khaitan Ltd., the distiller behind Rampur single malt and Magic Moments vodka, is shifting focus toward luxury offerings in the current fiscal year, aiming to capitalize on India’s growing appetite for premium spirits. The company plans to introduce two high-end products in the brown and white spirits categories by the first half of FY26, targeting both domestic and international markets.
The announcement follows a robust performance in FY25, with the company recording a 9.2% rise in Indian-made foreign liquor (IMFL) sales, reaching 31.36 million cases compared to 28.7 million in FY24. Managing Director Abhishek Khaitan told Mint that the new launches will build on the success of Ankahi, a luxury liqueur unveiled in March.
“We are stepping into the super-premium whisky segment and expanding our presence in high-growth categories,” Khaitan said. “Our premiumisation strategy continues to pay off, with products like Jaisalmer craft gin now holding 50% of the market share in its category, and Rampur single malt gaining traction globally.”
Radico Khaitan posted ₹340 crore in revenue from its luxury spirits segment in FY25, which includes offerings priced from ₹4,000 to ₹5 lakh per bottle. The company is targeting a 30% increase in this segment, aiming to hit ₹500 crore in FY26.
The company’s consolidated revenue rose to ₹17,098.5 crore in FY25, marking a 10.4% increase over the previous fiscal. Net profit also surged 31.86% year-on-year to ₹345.61 crore.
In line with its premium push, the company recently launched 8PM Premium Black, a grain-blended whisky aimed at consumers seeking higher-quality options in the mass segment. The company revealed that the two forthcoming luxury launches have been in development for over two years.
Khaitan emphasized Radico Khaitan’s outperformance in the alco-bev industry over the past five years and expects continued momentum. “We are confident of growing our ‘prestige and above’ category by over 15% in FY26, while our regular product volumes are expected to expand by 12-14% as grain prices stabilize,” he said.
The prestige and above brands accounted for 13 million cases, a 15.5% year-on-year increase, and contributed nearly 70% of the company’s total liquor sales value. The January–March quarter saw record volumes, with Radico selling 9.15 million cases—a 28% jump over the same period last year.
According to credit rating agency ICRA, the Indian alco-bev sector experienced 8–10% revenue growth in FY25, driven by strong demand and a consumer shift toward premium products. Despite rising grain costs, operational profit margins remained steady at 12–13%, thanks to lower packaging expenses.
Radico Khaitan’s luxury ambitions align with broader industry trends, positioning the company to lead in a space long dominated by global players.
