MaDeIT Innovation Foundation at the Indian Institute of Information Technology Design and Manufacturing (IIITDM), Kancheepuram, has signed a Memorandum of Understanding with Bunjy, a full-stack digital marketing agency. Under the agreement, Bunjy will provide go-to-market support to startups incubated at MaDeIT through its LaunchPad offering, a structured brand-building program designed for early-stage companies.
LaunchPad by Bunjy covers brand identity development, brand narrative creation, and digital presence setup, with packages and pricing tailored specifically for startups. Under the partnership, startups incubated at MaDeIT will gain access to specially curated pricing and marketing support benefits, along with exclusive preferential pricing for women-led ventures.
Beyond the LaunchPad offering, Bunjy will also collaborate with MaDeIT to conduct branding and digital marketing workshops for startup founders and their teams. These workshops aim to help early-stage companies develop practical knowledge of digital marketing, reduce dependence on external vendors for foundational decisions, and provide founders with clearer direction on brand positioning and channel strategy.
“Most early-stage startups coming out of incubators have strong technology and real problem-solving intent. Where they consistently get stuck is translating that into a market-facing identity that investors and customers can engage with. This partnership is about closing that gap at the point where it matters most,” said Ranga Priya Goutham, Co-Founder and Chief Strategy Officer, Bunjy.
“Startups at incubators like MaDeIT are solving hard problems with serious technical depth. They deserve go-to-market support that meets that standard. LaunchPad is built precisely for this stage, practical, structured, and fast to deploy,” said Keerthana Chandrasekaran, Co-Founder and CEO, Bunjy.
For a startup still inside an incubator, brand and market presence rarely get serious attention until after the product is ready. By then, the cost of building credibility from scratch has already compounded. This is especially true for technology-led startups, where the instinct is to let the product speak for itself. It rarely does. Investors read the narrative before they read the numbers. Customers decide on trust before they decide on features.
Being market-ready means more than having a working product. It means having a name that travels, a story that holds under pressure, and a digital presence that does not undercut the credibility the team has spent months building. What this partnership gives MaDeIT startups is the scaffolding to get there earlier, with professional support at a price point that does not require a funded round to access, so that by the time the product is ready, the brand is too.
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