In a move that has captured the hearts of Lucknowites, B.K. Saraf, the 87-year-old heritage brand, has once again set new standards in the jewellery industry with its innovative Bollywood-themed Akshaya Tritiya Campaign.
Since the beginning of April, the city has been adorned with hoardings featuring clever Bollywood wordplay, creating a nostalgic ride for passersby. From references to iconic films like ‘DDLJ’ to ‘Jab We Met,’ the campaign sparked curiosity and quickly gained momentum on social media, turning heads with its unique approach.
While the Bollywood hook lines added a splash of color, it was the golden offers that truly stole the show. B.K. Saraf proudly presented absolute flat discounts, ensuring the ‘Guaranteed Lowest Gold Rates in India.’ Moreover, the brand went a step further by providing services like ‘100 per cent Finance,’ solidifying its position as a trustworthy and customer-focused establishment.
Akshaya Tritiya, a traditional Hindu festival and an auspicious day for buying gold, witnesses a saturated market with conventional promotional content. However, B.K. Saraf’s creative campaigns have consistently stood out, and this Bollywood-themed twist is no exception.
The brand’s recent feature on Zee Business Prime Time showcased a virtual tour of the showroom, highlighting the unique features that distinguish B.K. Saraf in the market. With a commitment to craftsmanship, purity, and transparency, the brand employs advanced technology such as Melting Machines, Purity Testing Machines, and Girdle Viewers, conducting all procedures in front of clients to build a bond of trust.
B.K. Saraf’s customer-centric approach extends to its well-trained staff, offering a seamless shopping experience. The introduction of ‘WhatsApp Shopping’ further enhances accessibility, allowing clients from across India to receive assistance via video call and have their selected products delivered free of cost.
The brand’s array of benefits includes ‘100 per cent Finance,’ ‘Guaranteed buy-back,’ ‘1 Year free insurance,’ and ‘Guaranteed Lowest Gold Rates in India.’ These features, coupled with the unique ‘Gold Investment Plans,’ position B.K. Saraf as the preferred gold shopping destination in the country.
Encouraging clients to view gold as an investment, B.K. Saraf emphasizes its stability during economic uncertainties. The ‘Gold Investment Plans’ offer clients an assured return of 9 per cent on their collection when redeeming gold, providing a secure financial option.
As B.K. Saraf looks to expand through franchises, the brand sets itself apart by promising active involvement and guidance from the directors. Unlike other big brands, B.K. Saraf assures potential partners of constant support, making it an attractive opportunity for business owners seeking to join hands with a renowned and customer-centric brand.
For more information and to explore the exquisite world of B.K. Saraf, visit their Instagram page: https://www.instagram.com/bksarafjewellers
