Perplexity premium subscription, valued at Rs 17,000 annually, is now accessible at no cost via the Airtel Thanks app.
Airtel Perplexity Pro Free Offer: Telecom giant Bharti Airtel has announced a partnership with AI-powered search engine Perplexity, offering a free 12-month Perplexity Pro subscription to all its 360 million customers across mobile, Wi-Fi, and DTH services. The premium subscription, valued at ₹17,000 annually, is now accessible at no cost via the Airtel Thanks app, marking Perplexity’s first collaboration with an Indian telecom company.
Perplexity is a cutting-edge conversational AI tool that reimagines online search by delivering direct, real-time answers instead of traditional search result listings. The Pro version further enhances the experience with features such as unlimited daily searches, access to advanced AI models like GPT-4.1 and Claude, file uploads, deep research capabilities, image generation, and a creative engine known as Perplexity Labs.
Announcing the partnership, Gopal Vittal, Vice Chairman and MD of Bharti Airtel, said, “We’re thrilled to announce a game-changing partnership with Perplexity, bringing their cutting-edge AI capabilities exclusively for Airtel customers. This first-of-its-kind Gen-AI collaboration in India is aimed at helping our users confidently navigate the digital world with ease.”
Perplexity’s Co-founder and CEO Aravind Srinivas said “This partnership is an exciting way to make accurate, trustworthy, and professional-grade AI accessible to more people in India.” He added that the tool can be invaluable for students, professionals, and households alike.
To demonstrate real-world impact, Airtel cited examples of users across India. A student in Rajkot could use Perplexity Pro for structured research and academic support. A homemaker in Kanyakumari might rely on it for efficient task management, recipe ideas, or everyday decision-making. Meanwhile, a busy professional could quickly plan a family vacation, complete with budget-friendly itineraries and activity suggestions, generated within seconds.
The partnership reflects Airtel’s broader push to integrate advanced AI into everyday life for its customers. By eliminating the subscription cost of a high-value global AI service, Airtel is not just enhancing user experience but also setting a new precedent in India’s digital landscape.
What is Perplexity Pro and how is it different from regular search engines?
Perplexity Pro is an AI-powered tool that gives direct, conversational answers instead of web links, with advanced features like deep research, file uploads, and image generation.
Who is eligible for the free Perplexity Pro subscription?
All Bharti Airtel customers across Mobile, Wi-Fi, and DTH services are eligible for the free 12-month Perplexity Pro subscription.
How can Airtel users activate the free subscription?
Users can claim the free Perplexity Pro offer by logging into the Airtel Thanks app and following the instructions under the offer section.
What is the actual cost of the Perplexity Pro subscription being offered for free?
The annual Perplexity Pro subscription is valued globally at ₹17,000, which Airtel customers can now access at no cost for one year.
What are some examples of how users can benefit from Perplexity Pro?
Students can use it for academic research, professionals for planning and productivity, and homemakers for quick answers and creative ideas, all in an easy, chat-like format.
