Flipkart has announced that its flagship festive sale, the Big Billion Days 2025, will bring an all-new feature — 10-minute doorstep delivery via its quick-commerce arm, Flipkart Minutes. The event, beginning September 23, 2025, marks the 12th edition of the e-commerce giant’s annual shopping festival.
Flipkart Minutes Expansion
The express delivery service will cover 19 cities and over 3,000 pin codes, promising customers near-instant access to discounts on smartphones, electronics, daily-use products, beauty, and grocery essentials.
Early Access and Loyalty Rewards
Members of Flipkart Plus and Flipkart Black will gain 24-hour early access to the sale. Flipkart is also adding new reward options like ‘Boost Up!’, which multiplies savings through SuperCoins, and ‘Sale Price Live CoinBack Hour’, where shoppers can earn up to 100% CoinBack in SuperCoins on select purchases.
Smartphone Deals and Real-Time Exchange
Some of the most-anticipated deals will be on premium smartphones, including the Apple iPhone 17 and iPhone 16 series, Samsung Galaxy S24, Motorola Edge 60 Fusion, Oppo K13X, Realme P4 5G, Poco F7, Nothing CMF Phone 2 Pro, and Vivo T4x 5G. In addition, real-time smartphone exchange through Flipkart Minutes will let customers trade in old devices and upgrade instantly.
Electronics, Gadgets, and Lifestyle Products
The sale will extend discounts to a wide range of electronic products — from Apple AirPods Pro (2nd Gen), Samsung Galaxy Book 4, iPads, and boAt soundbars to Fujifilm Instax Mini accessories and Philips grooming devices.
Beauty and personal care categories will also see deep price cuts: perfumes and deodorants up to 80% off, lipsticks from ₹49, shampoos and diapers discounted up to 70%. On the grocery side, staples such as pulses, millets, dry fruits, coffee, and olive oil will be featured at reduced rates.
Focus on D2C Brands
Flipkart is further highlighting direct-to-consumer and emerging Indian brands, including Farmley, Mamaearth, BellaVita, Ajmal, Yogabar, WickedGud, and Raw Pressery.
Competition from Amazon
Meanwhile, Amazon India’s Great Indian Festival (AGIF) 2025 is also scheduled to start on September 23. The rival sale will spotlight smartphone and accessory deals across brands like Samsung, Apple, OnePlus, iQOO, Xiaomi, realme, and Lava, with Prime members enjoying early access.