Urban Company Growth Story: Full-Stack Model, Rs 1,144 Cr Revenue, Profit Growth, and Global Expansion

Need a plumber at midnight? Or a beautician you can actually trust?

For years, finding reliable home services in India was a gamble. Prices were unpredictable, quality was inconsistent, and trust was hard to come by. This daily struggle is what led to the birth of Urban Company in 2014.

What began as a simple idea, connecting customers with verified service professionals, has today grown into a multi-billion-dollar platform. Urban Company now serves millions of people, operates in more than 50 Indian cities, and has expanded globally to the UAE, Australia, Singapore, the U.S., and Saudi Arabia.

Here’s the story of how Urban Company redefined home services, empowered local professionals, and built one of India’s most successful tech-driven businesses.

Beginning of Urban Company: Solving a Simple but Big Problem

The idea was born out of a simple personal pain. The founders (Abhiraj Singh Bhal, Varun Khaitan, and Raghav Chandra) like many others in India, struggled to find trustworthy service providers for basic needs, be it home cleaning, appliance repairs, or grooming services. Every task meant calling multiple contacts, negotiating prices, and hoping the person would show up on time.

They realized millions of others faced the same problem. So, they built a digital marketplace that connected verified service professionals to customers. Early on, the process was manual. The team matched customers to professionals by hand. But soon, technology took over, automating the process and making it faster and more reliable.

To expand their reach, they acquired GoodService and HandyHome. These moves strengthened their booking system and service categories. Slowly, they moved from Delhi NCR to Tier-2 Indian cities and beyond.

From Marketplace to Full-Stack Model: The Turning Point

At first, the Company was a simple lead-generation marketplace. It matched customers with service providers. But this approach had a major flaw: lack of control over service quality and pricing. Customers often faced bad experiences. The founders knew something had to change. 

Around 2019, Urban Company shifted to a full-stack model. Instead of just connecting people, they now managed the entire service journey. They trained professionals, set fixed prices, and enforced strict service standards. Every professional followed clear Standard Operating Procedures (SOPs).

As CEO Abhiraj Singh Bhal explained in an India@75 interview, “When you empower professionals to become better versions of themselves, they in turn deliver great services to consumers and carry the brand forward.”

This approach made services predictable. Customers knew what to expect. Tools, branded products, and processes were standardized. Payments and after-service support became smoother. Service providers became “micro-entrepreneurs.” They received training, insurance, and financial support. This transformed informal jobs into steady careers.

Going Global: A Strategic Rebrand

In January 2020, UrbanClap rebranded to Urban Company. “Clap” felt too India-centric. It didn’t fit international markets. The new name sounded professional and universal. This rebrand wasn’t just cosmetic; it reflected their bigger goal: to be a global player in the home services space.

The new identity helped the Urban Company platform expand across borders with ease. By 2023, they expanded to Australia, Singapore, and the U.S. Saudi Arabia followed in 2024. The brand now stood for quality, reliability, and professionalism across borders. Their name became a signal of trust for both customers and investors.

The Numbers Speak

By 2025, Urban Company was serving over 14.6 million customers. It operated in more than 50 Indian cities and five international markets, including the UAE, Australia, Singapore, the USA, and Saudi Arabia. Annual revenue reached approximately ₹1,144 crore, growing about 38% compared to the previous year. Net profit surged to around ₹290 crore, marking an extraordinary growth of nearly 2700% from the year before. 

Speaking at the ET Startup Awards, CEO Abhiraj Singh Bhal noted, “A 100X IPO subscription is a responsibility, not a victory lap.”

Their IPO in 2025 was a major success, raising ₹1,900 crore and listing at a premium of nearly 60%. Investor confidence was evident, with IPO subscription reaching 108 times. Urban Company became a market leader largely due to its full-stack operational model ensuring quality and trust.

Social Impact: Empowering Micro-Entrepreneurs

Urban Company didn’t just focus on profits. It created a new ecosystem for service workers. By providing training, insurance, and financial support, it turned thousands of informal workers into micro-entrepreneurs. These workers now enjoy a stable career path and better income.

In 2022, the company partnered with the National Skill Development Corporation. Together, they trained unskilled workers, helping them gain real skills and formal employment.

Services like Insta Maids, now Insta Help, showcase Urban Company’s ability to innovate. Launched in Mumbai in 2025, this on-demand service made it easier than ever to book domestic help. The company also began offering branded products like Native RO water purifiers by 2023, further expanding its ecosystem.

On this expansion, Bhal said, “We believe this category can drive significant strategic growth for Urban Company over the next four to five years.”

Why It Matters

Urban Company achieved success by addressing real issues within the home services market, which was chaotic and fragmented. Consumers often struggled with trust, while workers lacked adequate support. Urban Company introduced order, standardization, and professionalism to the industry.

Their full-stack model created a significant competitive advantage. Competitors found it difficult to replicate their training infrastructure, standard operating procedures (SOPs), or support for partners. As a result, Urban Company became the preferred platform for home services in India and beyond.

What’s Next?

Urban Company isn’t slowing down. It’s investing heavily in AI and tech to further improve service matching and quality control. The aim is simple: offer reliable home services anytime, anywhere.

“We have to be meaningfully better on speed of delivery, quality of service, or offer far more value. At least two of these three things have to fall in,” Bhal explained in an interview with The Economic Times.

In 2025, Urban Company stands as more than just a platform. It’s a fully integrated service provider. It shows that clear thinking, good tech, and real solutions can build a lasting business.

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