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DD Kisan Launches AI Anchors to Revolutionize Agricultural Broadcasting

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In a groundbreaking move to enhance agricultural broadcasting, Doordarshan Kisan (DD Kisan) is set to introduce two AI-powered anchors named AI Krish and AI Bhoomi. The Ministry of Agriculture announced on Friday that these AI anchors will begin their broadcast on Sunday, aiming to provide farmers across India with crucial information and updates.

Technological Capabilities

The Ministry of Agriculture highlighted the advanced features of the AI anchors, stating, “These AI anchors are essentially computers capable of mimicking human-like interactions. They can communicate in 50 different languages and have the ability to broadcast news continuously, 24 hours a day, 365 days a year.” This technological innovation is expected to revolutionize how agricultural information is disseminated, ensuring that farmers receive timely and accurate updates.

Comprehensive Agricultural Information

The AI anchors will cover a broad spectrum of agricultural topics. They will provide updates on the latest agricultural research both domestically and internationally, trends in agricultural markets (mandis), weather changes, and details about government schemes designed to benefit farmers. This comprehensive approach aims to equip farmers with the knowledge needed to make informed decisions and optimize their farming practices.

Background and Objectives of DD Kisan

Established on May 26, 2015, DD Kisan was created with the primary goal of keeping farmers informed about vital changes in weather, market conditions, and other factors affecting agriculture. By providing this information, the channel aims to help farmers plan ahead and make timely decisions to enhance their productivity and profitability.

Showcasing Progressive Farmers

DD Kisan is also dedicated to showcasing the efforts of progressive farmers, sharing their success stories and innovative practices with the wider community. This initiative is part of the channel’s mission to promote holistic development within the agricultural and rural sectors by educating and inspiring farmers nationwide.

Three-Dimensional Concept of Agriculture

The Ministry’s statement also emphasized the channel’s commitment to promoting a three-dimensional approach to agriculture, which includes balanced farming, animal husbandry, and plantation. By strengthening these three pillars, DD Kisan aims to foster a more sustainable and diversified agricultural environment.

With the introduction of AI Krish and AI Bhoomi, DD Kisan is poised to set a new standard in agricultural broadcasting. These AI anchors will ensure that farmers have access to continuous, multilingual, and comprehensive agricultural information, helping them stay ahead in an ever-evolving industry.

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